Business Development Strategies That Work


As a manager, one of the foremost concerns to an organization is developing and exploiting business opportunities that are presented to you and your company. In order to grow, you need good knowledge and best management practices and strategies. It comes to down to whether as a business development manager, you are revolutionary or evolutionary. Any strategy that you undertake, no matter how small or insignificant it may seem will revolutionize your company or will evolve it.
Successful business development takes a multi-disciplinary approach in that it involves financial, advertising and legal skills. It is not enough to reduce activities to a simple template that can be applied to all situations faced by real-world enterprises. Being creative in this regard goes a long way in ensuring that any new and unforeseen challenges contribute to sustainable growth of a company rather than its demise.
There are several areas where business development strategies can help your organization to grow and succeed. Development strategies based on a strategic marketing plan for example will address a changing customer base and market dynamics, help one to understand horizontal and vertical target market opportunities and how to develop the right products, services and solutions to meet the target market needs. This plan should not just be an accident. Most successful business owners will tell you that a carefully planned business strategy was involved. A plan can take either a 'bottom up' approach or a 'top down' approach. A bottom up approach is where the employees make suggestions and the best are passed up the management while the top down approach is where top managers create the business development strategies and implement them down the chain of command. Another approach is the use of collaborative process where managers and employees work together.
In order for a business development strategy to work, you will need to evaluate its weaknesses, strengths, risks and growth potential. If possible, a strategy consultant may be included. Several factors will need to be taken into consideration, depending on the complexities that come with implementation. These include assigning responsibilities, sufficient resources and establishing a chain of command. A timeline will also need to be developed to evaluate if the desired goals are being achieved. Obviously, no one type of business development strategy is going to work for every business. Find out what works for you and your organization and the benefits of sticking to it.

Common Functions of Business Development Department

Business development is being practiced by the almost all the major companies. It is now being adopted by the small business too as they also look forward to grow. Business expansion needs a set of skills and different approaches. There no single business strategy that could fit every business. Therefore, every firm or organization needs to work hard, identify its requirements and then work on them. There are a lot of functions which a business development department or a business development teams needs perform. Some common functions of business expansion department are as follows:
Thinking of new ideas
The very first function of a business growth team or department is to think of new ways of doing business. They should either come with a new idea or they should bring improvement in the existing processes. This function of business development department brings continuous improvement in the business process and techniques.
Gather capital
The main responsibility of gathering funds is on the finance department of any organization but the business growth department needs to play an important role in this regard. They need to gather the resources from which they can take up capital to enhance the business.
Managing relationships
Managing relationships is one of the most important duties of the business development department. They need to manage the relationships with the existing clients whereas build relations with the new clients. In today's business world it is difficult to find a reliable and loyal client. And it is even more difficult to retain them. Therefore, a business development manager or the business development team manages the relations with the clients. Tries to identify their problems and report to the company so that the problems could be solved. In other words they are the one to make sure that the client is getting the maximum satisfaction or not.
Building joint ventures
At times certain situations occur when a single business cannot handle a project and it needs the help of another business to run the project successfully. In such situations business enter into joint venture contracts and start join venture projects. There are a lot of examples in the business world where two major organizations start a single project. The business growth department of the organization is liable to find the most reliable business partners and maintain good long-term relations with them too.
Fulfilling commitments
Fulfilling the commitments is the key to business development. One of the responsibilities of the business development department is that they must fulfill the commitments made by the clients. They must communicate with the other departments of the organization effectively and represent their organization in front of the business clients. They must be true and honest with the clients and they must make it sure that the commitments are being fulfilled.

Lucrative Openings For Business Development Jobs

Business development jobs are immense these days. People are getting good offers from some of the best Companies as there is rising need for these jobs all over India. In actual terms, every business - big or small wants to have a business development manager to promote business and make new customers. This helps in increasing the return on investments and awareness about a particular business entity amongst clients and competitors.
Business development jobs are crucial jobs in the industry. This job requires complete understanding of the business and its development. People with experience in particular industry get jobs easily because of their professional approach to the business.
This job is suited for Marketing-oriented people who have good knowledge of market and understand the clients well. Every market entity needs business promotion, but due to recession, people had curbed their expenses and stopped hiring business development managers for their business promotion.
The recession phase is completely over and people are coming back to normal schedule of business. Therefore, the hiring of professionals has also begun. One who has more knowledge is placed at better positions as compared to fresher.
Business development jobs are crucial for the industry. An efficient Manager will take the business to greater heights and vice-versa. Therefore, care should be taken while selecting the right Business Manager for the firm. Business development jobs are as per business requirements. Therefore, person opting for this job must understand the implications before applying for it.
Business development job openings are available in almost every industry. This implies that anyone can get the job with proper experiences. The best way is to look into the online job site for the right job. These sites help in getting the right job at right place also. Suppose you are currently working in Mumbai and want a job in Delhi; then fill in Delhi as preferred location and get the best job options in Delhi.